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Brand Safety - Imperative to Digital Commerce
In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

To highlight the increasing significance of Brand Safety, MMA and mFilterIt unveil India’s first Brand Safety Report which captures the essence of the topic basis expert views of over 20 leading brand champions. The report highlights actionable insights on collectively promoting the significance of Brand Safety.

In this webinar, experts talk about how a safe brand has a competitive edge in selling online by creating a trustworthy environment in which engagements can thrive.

- GEETANJALI BHATTACHARJI, Executive Director, Africa, India & Middle East, Advisory Services, EY
- DHIRAJ GUPTA, CTO & Founder, mFilterIt
- FAISAL KAWOOSA, Founder, techarc
- KARTHIK SHANKAR, Head of Digital Trading, GroupM
- ANUSHREE GHOSH, Head - Digital Strategy, Media, Brand Commerce, ITC Limited
- SULAGNA KAPOOR, Head of Marketing, mFilterIt

MONEKA KHURANA, Country Head, MMA India

Oct 28, 2021 04:00 PM in India

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