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Programmatic 2.0 – Getting the most out of your programmatic budgets
Programmatic promises to transform the way we buy media by providing the technology and data to target audiences and run faster, smarter, and more efficient campaigns. But some old habits die hard: many teams continue to replicate old IO-based workflows even in a programmatic environment, forgoing many of the benefits that these new tools offer. No where is this more obvious than in the persistence of “programmatic guaranteed” media, where marketers forgo data in favor of impression-based goals.

In this webinar brought to you by The Trade Desk, join us to learn more about how data decisioning can improve your media buying. We’ll talk about some old-fashioned notions that live on, and how to replace these with healthier habits, within your organization, whether publisher, agency, or brand.

AMIT YADAV, Country Manager -South Asia, PubMatic
DIMPY YADAV, General Manager, Xaxis India
ARCHANA AGGARWAL, Vice President, Media, Airtel
PRABHVIR SAHMEY, Senior Director, Samsung Ads, India & South East Asia

TEJINDER GILL, General Manager, The Trade Desk, India

MONEKA KHURANA, Country Head, MMA India

Nov 16, 2021 04:00 PM in India

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