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VIETNAM RURAL REPORT

01:00:00

Jan 28, 2021 02:11 PM

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Speakers

Mai Luong
Head of Strategic Planning @Adtima
Mai is on a mission to help brands grow business on Adtima ecosystem. She has enriched a unique 10 year experience in integrated media planning with proven successful launches & digital innovations regardless of her dynamic roles in the advertising universe, from agency to client side and now landing at the arising OTT star – Zalo groups. Mai and her teams are keen on accompanying brands in shaping effective digital solutions leveraging their comprehensive understanding of consumer behavior, brand roles and mobile platforms empowerment.
NGUYEN VU ANH
DEPUTY CEO @Cốc Cốc
Vu Anh joined Coc Coc in April 2019 and his dream for Coc Coc is to be successful in helping a majority of Vietnamese make the most of the Digital World. Before joining Coc Coc, Vu Anh was Head of Strategy and Corporate Development of Techcombank (one of the top Vietnamese private banks) and General Manager Vietnam of 2 Fintech startups (from US and Hong Kong). Prior to moving to Vietnam, Vu Anh worked in France and held various positions in Banking (Natixis) and IT Companies (Officience, CGI). Vu Anh received a Master’s Degree in Computer Science from Telecom Paris and the Ecole Polytechnique of Montreal. He also graduated from INSEAD MBA. Vu Anh lives in Hanoi with his wife and 2 children. He loves sharing good food with family and friends, travelling (he has been to 6 continents) and reading.
RALF MATTHAES
Founder / Managing Director @INFOCUS MEKONG RESEARCH
Ralf has lived in and researched Vietnam since 1994. After 20 years of Corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone based research agency, specializing in consumer trends, market entry and strategic brand development and digital testing. Early in 2018 Ralf created a Joint Venture with Miaozhen Systems, China’s largest digital advertising monitoring and planning group and now offers world class Digital RoI Management in Vietnam. In 1996, Ralf established TNS Vietnam, followed up by Kantar Media & Worldpanel, TNS Cambodia & Myanmar and was in 2013 was promoted to Regional Managing Director - Mekong Region: Cambodia | Laos | Malaysia | Myanmar | Thailand | Vietnam. Ralf holds an honours degree from Wilfred Laurier University, Canada. He is the past President of the Canadian Chamber of Commerce and present Board member and was the Representative of ESOMAR Vietnam from 2010 to 2016.